Marketing + Project Management Consulting Service

Empowering small to medium sized businesses to build online and offline communities through organized, effective marketing and project management.

Get in Touch With Me

How many open projects do you currently have sitting unfinished?

As your advisor on effective marketing strategy, timely and successful project delivery, and leader of operational excellence — I’m here to help you achieve your marketing objectives and complete projects faster, for less money.

What’s your primary need right now?

  • I’m looking for low hanging, quick win’s

  • I’m looking for a fractional marketing consultant

  • I’m looking for a fractional marketing project manager

Get in Touch With Me

What was the ROI of your last campaign?

Digital Marketing

Project Management

Community Marketing

  • "Erica is a lovely person. She brings enthusiasm and confidence to the job. She is a hard worker and has extensive experience with marketing systems. Erica always made time to communicate over the phone as needed."

    Minneapolis based photographer

  • "Erica was incredible. She was so thorough and went above and beyond what was asked for. I highly recommend her to anyone looking for content or content strategy."

    Columbia based serial entrepreneur

  • "Erica did a tremendous job. We did this trial project and she did so well that we decided to continue ongoing work with her. Her expertise in digital marketing and SEO was exactly what we needed for our consulting firm."

    Vermont based consulting company

  • "Erica is an exceptional consultant. Her marketing skills are terrific. She completes everything she commits to on time."

    U.S. based IT consulting firm

  • "Erica is awesome to work with and it was immediately obvious she was very knowledgeable in the world of marketing. She provided a ton of value within a short hour-long session and gave me clear action items to work on. Highly recommend to anyone looking for marketing wisdom!"

    Montana based tech company

Content Calendar

Monthly Packages

Content Management

Marketing Report

Email Newsletters

Copywriting

Hourly Packages

Search Engine Optimization

Marketing Consulting

Marketing Project Management

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FAQs

    1. During project planning — set clear, measurable objectives for each vendor and quality metrics to measure against. Also during planning, assess and notate any risks associated with each vendor.

    2. Throughout the project — monitor quality metrics against vendor contributions. Track these metrics to identify any positive or negative patterns to address. (Positive patterns deserve praise + recognition!)

    3. Throughout the project — routine interactions with the vendor encourage good performance and open lines of communication which inevitably have a positive impact on the project. Establish an open, comfortable feedback loop between the vendor and project team.

    4. Throughout the project — regularly managing any risks identified during planning and if new risks are uncovered, adding them to the project risk log.

  • My best experience was with a team new to formal project management practices. They were extremely dedicated to building and refining a great PMO. Some green flags I experienced with this client include:

    • Clearly documented processes: While new to this, they ensured documentation of each process created along the way.

    • Communication: Frequent and open communication within all levels of the company.

    • Project Management Software: One central tool implemented team-wide to capture resourcing, timeline, budget, risk management, and more. All team members were trained on the same tool.

    • Role Clarity: The PMO distinctly defined itself and everyone reporting into the PMO knew what their role was and what was expected of them.

  • There are three primary reasons it's time to consider re-baselining a project budget:

    1. Significant changes in scope

    2. External factors causing significant impact on the project

    3. The project is severely behind or ahead of schedule

  • Managing scope creep begins in the Planning part of project management.

    • Have a clear and detailed project scope

    • Have a clearly mapped timeline against the scope

    • Documented project requirements including acceptance + quality criteria

    • A change management process that all project stakeholders are aware of and adhere to

    • Stakeholder management — carefully managing stakeholder expectations and not under or overpromising