Search Engine Optimization
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Search engine optimization supplements digital presence through keyword optimization, website optimization (content & technical) and consistently refreshing a website with content (blogs, new copy, etc.)
Tactics offered: Link building, keyword analysis and implementation, recommended changes to website architecture, content, linking; mobile and desktop user experience recommendations, search engine programs (XML sitemap, feeds, webmaster tools), identifying potential brand collaborations and facilitating outreach.
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$55.00 per hour
6-month and annual retainer payment options available upon request.
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Interviews — 1-2 weeks
15 minute discovery phone call to explore high-level campaign goals and commitment.
Relevant portfolio pieces delivered to your inbox for review.
Optional: Additional 25 minute interview to dive deeper into project goals and answer questions on provided work samples.
Agreement to work together in written format (email is preferred).
Contract, NDAs, Tax Forms, Direct Deposit Set Up — 1 week
Contract: Both parties review and sign on legally binding contract.
Optional NDA: At client discretion.
Tax Forms: 1099 paperwork delivered for your records.
Direct Deposit: At client discretion and contractor approval.
Client Kickoff Meeting — 60 minutes
Team introductions
Overview of my process
Set expectations for collaboration
Answer initial questions
Dive into campaign goals, deliverables and timeline
Answer final questions
I will send a recap email with next steps within 72 hours of the kickoff meeting.
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Weekly updates: A once-per-week email sent to client outlining our greater goal (i.e. Q1 goal, 6-month goal, 30-day goal) and deliverables to be completed that week. Will include client deadlines for review & feedback.
Monthly touch base: A 30-minute connect to meet, review and discuss outstanding or upcoming deliverables.
All other communications should be done via email. If urgent, please call and leave a voicemail.
Work Sample.
Client
Project Management Consulting Firm
Year
2023 - Present
Summary of Project
A business rapidly gaining traction hired me to expand their marketing strategy to put an inbound marketing strategy in place. They were especially interested in improving their organic presence.
We started small: revamping website keywords and sliding those keywords into cross functional platforms (social media profiles, directories, alliances, etc).
This catapulted into a full blown $0 search engine optimization campaign. The keyword structure fit nicely into an SEO strategy built on pillar pages and topic clusters, an earned media plan, and Hubspot implementation.
Within 9 months, we saw a 640% increase in referral traffic. A large chunk of this was due to four successful earned media articles from high quality outlets. The referral traffic held a ironclad engagement rate of 62% and a 5% increase in organic traffic (with a 58% engagement rate from the organic users).
Part of the SEO strategy was to leverage social media and within the 9 month we saw a 26% increase in organic social traffic and a 59% engagement rate from those users.
