466K+ Impressions for Local Event
Our firm designed a media pitch that was picked up by seven local media outlets resulting in 466K+ impressions leading to significantly increased foot traffic for a small business Christmas pop up.
The Client
A boutique project management consulting firm specializing in helping healthcare organizations and technology companies successfully implement complex initiatives. They bring structured processes, clear communication, and cross-functional coordination to ensure projects are delivered on time, on budget, and aligned with strategic goals. With expertise spanning clinical workflow optimization, business process mapping, and system rollouts, they enable clients to operate more efficiently and effectively.
Action.
Media research
Media pitching
Community based narrative
Cross channel communication
Personalized outreach
Task.
Perform thorough research on local media contacts and develop a media list to curate the pitch to.
Design a media pitch including statistics, quotes, photographs, and a pre-packaged story for reporters.
Individually pitch and follow up continuously with a media list of over 70 local reporters across the mid-Michigan area.
Deploy a cross channel strategy to amplify the reach of the news outlets who picked up the story to multiply foot traffic opportunities for the event.
Result.
Picked up by seven local media outlets.
News stories received nearly 500,000 impressions.
Foot traffic in-store significantly increased, resulting in a spike in sales for all participating businesses.
